FOX'S BISCUITS

The Reader's Digest fiction series, Of Love and Life, proved a winner for Fox's Buiscuits when they ran a mail-in promotion on packs of Crunch Creams and Crinkle Crunch. In return for one proof of purchase and a contribution towards postage, packing and handling, consumers received three condensed novels in one volume - worth £15.99. There were three volumes to choose from.

TOTAL FILM (FUTURE)

Total Film - the UK's leading movie magazine - needed a must-have covermount. Working with screenplay publisher Screenpress Publishing Limited and DVD distributors 20th Century Fox Home Entertainment, we managed to secure publication rights to the script of Fight Club - creating a 96-page paperback in just under five weeks.

CLASSIC CARS (EMAP)

For Classic Cars magazine we extracted material from The Guinness Book of Car Facts & Feats and produced a 128-page covermount that provided a fascinating insight into all things motoring – ranging from the milestones and technical innovations to the designers, industralists and engineers who built the industry. The book proved so successful that Books4Promotions were quickly commissioned to produce a US edition for sister publication Thoroughbred & Classic Car.

FAMILY CIRCLE (IPC MEDIA)

A recipe book based on the principles of good nutrition provided Family Circle magazine with a strong covermount subject. This 96-page paperback, which contained over 100 recipes plus notes on healthy eating, was based on material taken from The Optimum Nutrition Cookbook by Patrick Holford and Judy Ridgeway and published by Piatkus.

TOP SANTE (EMAP)

For Top Sante magazine we extracted material from Leon Chaitow's Body Tonic (published by Penguin Books) and produced a 64-page handbook that combined a dietary detoxification programme with illustrated notes on aerobic exercise, massage and relaxation.

THE INDEPENDENT

We've put together three covermount items for The Independent, including this short-story collection that was targeted at readers living in the London area. Each story dealt with an aspect of London life and was written by a young fledgling novelist. The collection underlined The Independent's support for new writing.

Q (EMAP)

This 192-page survivor's guide to the generators of punk rock offered everything one ever wanted to know about the punk revolution...and more. As befitting the UK's leading music magazine, it's crammed with facts, figures, dates and chart placings from Adam and the Ants through to The Velvet Underground. Text was sourced from The Guiness Book of Rock Stars.

GARDEN ANSWERS (EMAP)

For one of Garden Answers summer issues we sourced a full-colour 64-page cookbook featuring some 40 barbecue recipes plus tips on various cooking techniques. Forward planning enabled us to print in the Far East and thereby deliver the book at a remarkably low price. Material was sourced from Anness Publishing.

BIKE (EMAP)

If you're a biker, decked out in leathers and looking for a friendly pub or inn, then the wayside hostelries of Britain can often be a bit, well, unwelcoming. So, to help Bike readers find the finest bike-loving places, we put together a covermount listing some 250 establishments within a short burn-up of the most fantastic roads in the UK.

TRAIL (EMAP)

To help readers of Trail get the most from their adventurous walks, we teamed up with Outward Bound to deliver a handbook that gave expert advice on a whole range of topics from navigation skills to life-saving techniques. The covermount proved so succesfull that we were commissioned to produce a follow-up title.

STUFF (DENNIS)

Ever wanted to try your hand at white-water rafting, bungee jumping, paragliding or abseiling? Well, this certainly appealed to Stuff readers when we produced a guide to the 100 best places for adventure sports. The guide was covermounted to a summer issue and, to cater for those more social gatherings, we also included the low-down on mad stuff pursuits such as paintballing, bog snorkelling, gut barging and human bowling! Material was sourced from The Action Guide to Britain, published by Harvill Press.

FAMILY CIRCLE (IPC MEDIA)

For one of Family Circle's spring issues, we sourced a diet and excercise book from Macmillan Publishers. The 192 page paperback was reprinted with a branded cover.

BABYCARE & PREGNANCY (D. C. THOMSON)

D C Thomson asked us to source a four-colour babies board book for covermounting to one of their parenting titles. We found a ready-made book from Francis Lincoln and reprinted the title with a branded cover.

WORLD SOCCER (IPC MEDIA)

Extracts from four newly-published soccer titles formed the basis of World Soccer's summer 2005 covermount promotion. Selections were taken from Garrincha, Those Feet, Baghdad FC and El Macca. Books4Promotions handled the rights negotiations with the publishers concerned and put the book together in four weeks.

ROYAL BANK OF SCOTLAND

England's Ashes Test victory in 2005 provided the catalyst for a b2b direct marketing campaign promoting RBS's invoice financing facilities. Free copies of the England Cricket team's best-selling book, Ashes Victory, formed part of a highly imaginative package that underlined the benefits of using RBS's services.The recipients where financial directors of medium-sized companies. The book, published by Orion, was sourced from stock.