THE WORLD'S BESTSELLING HOW-TO GUIDES

AVAILABLE FROM STOCK OR REPACKAGED TO SUIT

For Dummies provides everything you need to know about a given subject, but without the overload. Packed full of insider tips – and written in a witty, irreverent style – these how-to guides make learning fun. Titles can be supplied from stock or personalised with a client's logo on the cover. The For Dummies team will also extract material from one or more books and repackage in a format to suit. Just contact info@books4promotions.com and we'll advise.

With their distinctive yellow covers and over 900 titles to choose from, For Dummies is one of the most widely recognised publishing brands in the world. To date over 100 million copies have been sold worldwide.

So, if your client's customers are looking for advice – but feel frustrated and intimidated by not knowing how to seek out the information – For Dummies could provide the ideal incentive, premium or gift-with-purchase item. If you need further convincing, check out the free sample offer below.

TAILOR-MADE PUBLISHING:
when nothing else will do

Looking for a bespoke title? Whatever the subject, the For Dummies editorial team will create a totally new book from scratch – to meet a particular promotional requirement. And, if your client has a product manual or instruction guide that needs simplification, then the editorial team will dummify the text and presentation to suit.

For instance, Texas Instruments recently commissioned For Dummies to produce a book premium that increased functionality of TI calculators. Likewise, General Motors commissioned a tailor-made booklet that helped promote the Saturn Ion to US college students. Both companies supplied draft material and For Dummies handled the rest.

AS USED AND RECOMMENED BY...

For Tefal Cookware, the For Dummies team created Cooking Fundamentals For Dummies and Pressure Cooker Tips For Dummies, based on material taken from several published titles. These 64-page books were bundled with various cookware products as an added value item.

Computer Magazine PC World gave away a specially produced pocket editon of Windows XP For Dummies with the magazine.

Nike used tips from Soccer For Dummies for an in-store hang-tag promotion targeted at soccer mums.

A spiral-bound edition of Digital Photography For Dummies was produced for Gemini Industries and formed part of a retail package that included a CD with photo-editing software.

A range of For Dummies titles were printed as own brand editions for US retailer Target. Titles included Baby Names, Managing a Household and Parenting.

In a bid to increase diabetes awareness amongst UK pharmacists, pharmaceutical company Astra Zenica gave away copies of Diabetes For Dummies (with a branded cover).

“Adding the Dummies book to our cookbook sets was our most successful bundle promotion – by far!” Brian Bell, Tefal (US)

FREE BOOK OFFER

Visit www.dummies.com and choose a free book from a list of over 900 titles. Alternatively, select one of the new UK titles listed on the right. Then, fill in the form below and hit the submit button. You'll also receive a copy of Symbian OS Smartphones For Dummies, a 32-page booklet produced for Symbian. It shows how easy it is to extract material, repackage in a different format and add client branding. This offer is limited to account teams working within a sales promotion or direct marketing agency. UK only.

Wiley, the Wiley logo, the Dummies Man logo, and related trademarks, logos and trade dress are trademarks or registered trademarks of Wiley in the United States and other countries. All other trademarks are the property of their respective owners.

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