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Need some
hard-hitting facts for a pitch document or to convince a client that
books are a great incentive item? Several research companies specialise
in running focus groups and omnibus surveys for the publishing industry.
So, let us know what's needed and we'll see what can be made available.
Here are a few book facts for starters...
UK consumers bought some 330m books in 2009, worth £2.3bn.
The overall market, including academic, professsional and school books,
was £3.5bn.
Children’s books accounted for 25% of volume sales and 17% by
value (consumer). Growth of 5% was largely generated by Stephenie Meyer’s
Twilight series and picture books.
133,000 new titles were published in 2009 – an all-time record
– and partly fuelled by new areas such as print-on-demand and
digital product.
Stephenie
Meyer’s New Moon was the 2009 bestseller, closely followed
by Dan Brown’s The Lost Symbol.
ABC1s accounted
for 56% of sales turnover. However, the growth sector continues to be
the C2Ds, who now account for 40% of sales.
57% of C2D women now buy books; they bought 25% more books in 2009 compared
to 2005.
59% of adults and 70% of children claim to read a book at least once
a week.
Women are the main purchasers of children's books – accounting
for 4 out of every 5 books bought.
60% of consumer book purchases are made by women. However, a large number
of these purchases are books bought for children. When these are excluded,
purchases split 52% women, 48% men.
Those aged 60 + account for 40% of consumer book purchases – up
from 30% in 2005.
Supermarkets and the internet account for a third of all consumer purchases
– up from only 6% in 1997. Bookshops account for a further third,
with stationers (such as WHS), bargain book shops and direct sale making
up the final third.
Thrillers and crime novels outsell romantic novels 6:1.
The world's No 1 fiction author is Agatha Christie. Her crime novels
have sold an estimated 2 billion copies.
The bestseller of all time (excluding non-copyright titles) is The
Guinness Book of Records - now retitled Guinness World Records.
The book was first published in 1955. Sales exceed 90 million copies.
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Want the lowdown on what UK adults and children
were buying and reading last week? Then visit the Nielsen
BookScan Website for a list of the Hot 100
and other bestseller lists. Each
week BookScan collects data on some 140,000 different titles from over
6,000 retailers. The data is coded and analysed, providing complete
market information for retailers, publishers, libraries, agents and
the media - and all within 72 hours of the week ending Saturday.

Book Marketing Ltd's knowledge
of the book market is unparalleled. The company offers a complete range
of quantitative and qualitative research services, from large-scale
fully structured surveys to focus groups and individual customer interviews.
BML's flagship survey, Books and the Consumer, has been running
since 1989 and provides detailed information on buying habits. It's
based on a TNS panel of 15,000 individuals aged 12-74.
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